Submitted by: Mighty Loop
SEO is still the only way of marketing web based businesses but the focus has changed. Earlier the focus was on entire web but not the focus is on specific market or demography. It is called local SEO and it involves tailoring the process to target customers living in a specific geographic area.
There are six ways in which you can optimize your website for local SEO
1. Create your Google My Business listing
Google My Business allows businesses to manage their presence on Google search results and maps. It underlines physical presence of businesses. What you need doing to use GMB is to claim your listing. Search your business on Google and claim it as your own. Add details of your business in the Google listing and also upload photos for quick recognition. A Kelowna online marketing company can claim your listing and also update the Google result with your physical address and pictures.
2. Claim your business in local listings wherever possible
Creating Google My Business listing isnt sufficient to push your business up on local search results as there are numerous other listings that can also help promote your business on local results. If you search, you will find dozens of local listing sites like:
Bing and Yahoo
Trip Adviso
Chamber of Commerce
Local business associations
There could be more listing websites depending on your local area. You should claim your business listing on these sites and make sure that these websites have your Name-Address-Phone number (NAP). Claiming listing on these sites would have far-reaching effect on your local SEO.
3. Make your site mobile-friendly by keeping its design responsive
It has been said many times that mobile searches have surpassed desktop/laptop searches. With more and more people searching information on mobiles, it becomes mandatory for websites to become mobile friendly. A customer searches your business on local listings and finds your name in the search. He clicks on the link to enter the site but the site doesnt respond as it isnt mobile friendly. The customer visits another website that is mobile friendly.
4. Take user feedback seriously
Take interest in reviews and local news related to your business. There is no intelligence in tooting your horn alone when no one is paying attention to your marketing messages. On the contrary, reviews and coverage in local news could help in establishing your business as a brand in the long run.
5. Create interesting content
Content is king in marketing but it must be informative, interesting and sharable. Write informative content about your business and present it an interesting way. Also make it sharable with the help of icons on your site. Write for local audiences and use local lingo that helps targeted customers connect to your business.
6. Tailor ad extensions to target local visitors
Google AdWords allows marketers to target local market through local extensions. AdWords has a feature for local ad targeting. Find the best SEO Company in Kelowna to create local ads for your business.
About the Author: Mighty Loop have great knowledge about Local SEO. To know more about Local SEO, Please visit
mightyloop.ca/seo-kelowna.html
Source:
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